For builders and trades ready to grow with a clear, practical digital marketing strategy.
Marketing for Tradies That Builds a Stronger Business
Why Digital Marketing for Tradies Matters
You’re busy quoting, managing jobs, and keeping clients happy.
Marketing usually ends up on the backburner or gets done in bits and pieces when you finally have a minute.
But here’s the thing: before someone calls you, they’ve already Googled you.
They’ve checked your website, scrolled your socials, maybe even read your reviews.
If what they find doesn’t look professional or up to date, you lose them before you even get the chance to quote.
Marketing helps you stay front of mind, look credible, and attract better clients — even while you’re on site.
Where Most Tradie Marketing Falls Short
You don’t need more ads. You need a proper plan.
Too many tradies:
Rely on word of mouth, but don’t show recent work online
Have a website, but never update it
Post on socials here and there, but nothing consistent
Run ads, but have no strategy behind them
Know they should be marketing… they just don’t have time to do it properly
That’s where strategy comes in. It ties everything together so your marketing actually supports your business, instead of being another job on your list.
Digital Marketing Packages for Tradies
Laying The Groundwork
For tradies who need direction and structure.
This phase is all about building a strong foundation for your marketing — getting your brand, message, and systems right before you start scaling. We’ll define your brand identity, develop a clear marketing strategy, and set up the tools you’ll need to grow — from your website and Google Business to your social media and email marketing setup.
You’ll walk away with a brand that feels like you, a strategy that makes sense, and a plan that helps people find and trust your business online.
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Marketing strategy + key content pillars tailored to your business goals
Brand clarity + messaging direction so everything feels cohesive
1 x on-site content shoot every month (up to 2 hours) to capture new photos and Reels
2 social media posts per week, written, designed, and scheduled for you
Email marketing setup with a branded welcome sequence
Google Business setup + optimisation to boost local visibility
Website audit and basic website build or edits (if required) to align messaging and improve performance
Monthly strategy meeting to plan, review, and stay on track
You’ll walk away with a clear strategy, a polished online presence, and consistent, high-quality content that helps your business grow — without adding more to your plate.
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Month 1 — Strategy & Brand Foundations
Define your brand strategy (mission, values, goals)
Identify your target audience and key content pillars
Develop your 6-month marketing strategy
Review your existing website and online presence
Plan your first content shoot (photography or video)
Gather brand assets and access details
Month 2 — Content Creation & Social Media Launch
On-site content shoot (2 hours)
Start posting to social media (2 posts per week)
Write captions and schedule content for consistency
Optimise Google Business Profile
Create branded social media templates and assets
Begin light website updates (if needed)
Month 3 — Website & Email Marketing Setup
Website audit and improvements or rebuild (if required)
Develop website copy and on-page SEO
Set up email marketing platform + branded welcome sequence
Create landing page or lead magnet (if applicable)
Continue regular social posting
Month 4 — Content, Campaigns & Local SEO
Second content shoot for fresh photos and Reels
Launch targeted campaigns (offers, services, or case studies)
Optimise Google Business Profile and local SEO
Add reviews and testimonials to boost credibility
Continue consistent social posting and engagement
Month 5 — Refinement & Reporting
Review performance analytics and refine strategy
Adjust social, email, and website content based on results
Continue content creation and posting rhythm
Plan next quarter’s key focus and campaigns
Month 6 — Review & Growth Planning
6-month strategy review and insights report
Plan future goals and next-stage marketing focus
Identify opportunities for paid ads or expansion
Wrap-up session and recommendations
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$3,500 + GST/month
6 month minimum commitment
Disclaimer: While this package is designed to help build your brand, expand your audience, and grow your email list, it is not primarily focused on immediate conversions. The goal is to lay the groundwork for sustainable, long-term growth by creating a solid foundation and generating buzz for your business's future success.
The Second Story
For established tradies ready to grow with consistency.
Once your foundation is in place, this phase focuses on momentum — keeping your marketing consistent, cohesive, and working together across every channel. From social media and Meta ads to CRM automations and email marketing, everything is aligned to help you stay visible, generate steady leads, and confidently scale your business.
It’s designed for trade businesses who are ready to level up their digital marketing, strengthen their online presence, and turn awareness into reliable, ongoing growth.
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Advanced digital marketing strategy
Monthly content shoot (2 hours)
3 social media posts per week (Instagram + Facebook)
Meta Ads setup, management, and optimisation
CRM setup and automation for lead tracking and follow-up
Welcome and nurture email marketing sequences
Website and landing page optimisation to boost conversions
Google Business optimisation and regular updates
Campaign and creative planning for key promotions or service pushes
Content scheduling and management across all platforms
Analytics reporting and monthly strategy meetings
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Month 1 – Strategy & Setup
We start by reviewing what’s already working and where the biggest opportunities are.Deep dive into your marketing performance
Advanced strategy and campaign planning
Ad account and tracking setup (Meta)
Content planning for the next quarter
Define your key offers and campaign goals
Month 2 – Content & Campaign Launch
It’s time to create and go live.Monthly content shoot (2 hours)
Develop and schedule your first Meta campaigns
Roll out new social media content
Optimise your Google Business and website for ad traffic
Test and track early campaign performance
Month 3 – Email Marketing & Automation
Now that leads are coming in, we focus on systems that convert.Create and automate lead nurture email sequences
Set up CRM workflows for follow-ups and reminders
Build or optimise your landing pages for conversions
Continue social media content and Meta campaign management
Month 4 – Refine & Scale
We use data to refine what’s working — and scale it.Optimise ad targeting and creative based on performance
Adjust content strategy for engagement and lead flow
Introduce new offers or campaigns
Monthly analytics review and reporting
Month 5 – Expansion & Momentum
Keep the momentum building.New ad creative and fresh campaign rollout
More advanced retargeting on Meta
Ongoing content creation (posts + video)
Monthly strategy meeting to plan next steps
Month 6 – Review & Future Strategy
We look at what’s been achieved and map out your next stage of growth.Analytics deep dive
Review of ad performance and ROI
Strategy session to plan for continued scaling
Optional next-phase planning (e.g. partnerships, lead magnets, or multi-platform campaigns)
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$5,500 + GST/month
6-month minimum commitment
Excludes Meta ad spend (billed directly through your ad account).
The Person Behind Your Digital Marketing
I’m Sarah — I’ve spent my life around trades.
My dad’s been a builder for over 40 years, my husband’s a carpenter, and I’ve worked in digital marketing for more than 15.
I understand how trade businesses really run — the long hours, the quoting pressure, and how much your reputation matters.
That’s why my approach is practical, personal, and built around you.
You’ll deal directly with me — someone who knows the industry inside out, speaks your language, and genuinely cares about helping your business grow.
What You’ll Walk Away With
A clear plan that takes the pressure off figuring it all out yourself
A business that looks and feels as professional as the work you do
Consistent marketing that works quietly in the background
Less chaos, more confidence in how your business shows up
A marketing setup that feels simple, sustainable, and very you
Your work deserves to be seen and your socials should reflect the quality and pride you put into every project.
I’ll make sure your content looks professional, stays consistent, and helps you attract the kind of clients you actually want without adding another thing to your to-do list.