Email Marketing for Tradies
Stay top of mind with the people who already trust you.
For builders and tradies who know it’s easier to reconnect with a past client than chase a brand-new one.
You’ve Already Done the Hard Part
They know you. They like you. They trust your work.
But after the job’s finished, most tradies never follow up and that’s where the opportunity gets lost.
Email marketing for trades is about keeping those relationships alive. A quick check-in. A seasonal reminder. A little update about what’s new.
It’s not pushy, it’s just smart… helping you stay visible so when someone’s ready to book again (or refer a friend), you’re the first name that comes to mind.
Why Every Trade Business Needs Email Marketing
You’ve already built the relationship… email keeps it alive.
It costs way less than ads or lead generation.
It helps you get repeat and referral work without chasing.
You can share useful advice, new services, or seasonal offers.
It supports your social media, Google profile, and website visibility.
Think of it like digital word-of-mouth… consistent, genuine, and built for the long run.
Email Marketing Packages for Builders & Tradies
The Blueprint
If you’ve never sent an email campaign before (or it’s been a while), this is where you start. We’ll set up your list, design templates that match your brand, and send regular updates that keep you in front of the people who already trust your work.
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Email platform setup and integration with your website or CRM
Welcome email to introduce your business and build trust
2 x monthly campaign emails (project updates, tips, or offers)
Branded email templates designed to match your business
Basic reporting so you can see what’s working
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$1,600 + GST/month
6 month minimum commitment
The Fit-Out
Build consistency and keep your marketing running smoothly.
Perfect for trade businesses ready to use email marketing strategically. This keeps your name in front of clients, helps you win repeat work, and showcases your projects all year round.
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4 x monthly campaign emails (written, designed, and scheduled for you)
Welcome and follow-up email automation
Quarterly campaign planning and promotion ideas
Testimonials, project showcases, or seasonal offer campaigns
Monthly reporting with insights and recommendations
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$2,600 + GST/month
6-month minimum commitment
The Extension
A complete, ongoing email marketing system.
For established trade businesses that want to scale with advanced automations, consistent campaigns, and strategy that drives long-term results.
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Weekly email campaigns to keep your brand front of mind
Automated sequences for quotes, follow-ups, re-engagement, and repeat work
Integration with your CRM and social media for a seamless system
6-month campaign roadmap
Monthly report and strategy session to keep improving results
Optional SMS add-on for reminders or promotions
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$3,800 + GST/month
6-month minimum commitment
The Person Behind Your Social Media Marketing
I’m Sarah, the face behind Construct Marketing Co.
With nearly two decades in marketing, I’ve helped businesses grow online — but trades are where I feel most at home. My dad’s a builder, my husband’s a carpenter, and I’ve been around job sites my whole life.
I get how busy you are — managing jobs, quoting, running your team — so I make email marketing simple, clear, and easy to keep up with.
When we work together, you’ll always deal directly with me. I’ll get to know your business, write in your voice, and build an email strategy that keeps clients coming back — without adding to your workload.
What You’ll Walk Away With
A complete email marketing setup built for your trade business
Consistent campaigns that keep your brand visible
Emails that feel like your business — not “marketing speak”
A clear content strategy — what to send, when, and why
Tools + systems to grow your list and pull clients back
A marketing engine that works while you manage your trade
When your email marketing is dialled in, your business stays top of mind and work keeps flowing.
Let’s build your email system so your past clients stay loyal, and your business never gets forgotten.